TQM is a must for success, but not sufficient for survival: A conceptual framework as contemplated in ancient Tamil literature in India

Adoption of total quality management (TQM) is an essential element for the success of business. In spite of many industries implementing TQM, quite a few organizations have eventually lost control of their business. Therefore, something more than TQM adoption is required to face the demanding business world. This work proposes a conceptual framework mainly based on Tamil classical literature, for sustaining business with success, in a highly competitive world.