Publication:
Adoption of health and fitness apps by smartphone users: Interactive qualitative analysis

Simple item page
dc.contributor.authorKrishnan, Gopinath
dc.contributor.authorLokachari, Prakash Sai
dc.date.accessioned2023-09-19T14:00:28Z
dc.date.available2023-09-19T14:00:28Z
dc.date.issued01-08-2019
dc.description.abstractMobile health (mHealth) technology enables real-time monitoring and tracking of health and fitness parameters. Despite the rapid proliferation of health and fitness apps, their adoption by smartphone users has been sparsely studied. The present study uses Interactive Qualitative Analysis (IQA), a systems method, to investigate the factors influencing the adoption of health and fitness mobile apps. Following the IQA protocol, focus group discussions were conducted with select participants to identify influential factors (affinities) and relationships. Semi-structured interviews were conducted with another set of select participants with the aim of methodically coding their experiences while exploring the affinities. Subsequent analysis of the coded information led to the formulation of the mental model of the factors that have a bearing on the adoption of the apps. Our findings indicated that technical features, data accuracy and value for money were the primary drivers influencing the adoption of health and fitness mobile apps. Further, our research provided insights into the drivers that played a catalytic role in possibly enhancing consumer acceptance of mHealth applications.
dc.identifier.doi10.23919/PICMET.2019.8893855
dc.identifier.scopus2-s2.0-85075636850
dc.identifier.urihttps://apicris.irins.org/handle/IITM2023/25708
dc.relation.ispartofseriesPICMET 2019 - Portland International Conference on Management of Engineering and Technology: Technology Management in the World of Intelligent Systems, Proceedings
dc.sourcePICMET 2019 - Portland International Conference on Management of Engineering and Technology: Technology Management in the World of Intelligent Systems, Proceedings
dc.titleAdoption of health and fitness apps by smartphone users: Interactive qualitative analysis
dc.typeConference Proceeding
dspace.entity.typePublication
person.affiliation.cityChennai
person.affiliation.id60025757
person.affiliation.nameIndian Institute of Technology Madras
person.identifier.scopus-author-id57211117822
person.identifier.scopus-author-id6507407310
Files
Collections
Publication4